Παρουσίαση/Προβολή

(NAS474) -  ΙΩΑΝΝΗΣ ΚΑΡΑΟΥΛΑΝΗΣ

Περιγραφή Μαθήματος

Modern business organizations operate in a global environment that offers opportunities and poses threats to them. The purpose of the course "International Business" is to provide students with knowledge of the challenging context of international business, addressing inter alia the sociocultural, political, economic and socioeconomic forces that impact international business operations. Special emphasis is also given to different important issues that concern international organizations, such as entry modes in foreign markets, international competitive strategy and global leadership.

 

More specifically, under the successful completion of the course, students will be able:

• to gain necessary knowledge on the context of international business (knowledge)
• to understand the significance of culture for international business (understanding)
• to get familiar with the main international trade theories and to be able to evaluate the importance of trade for international business (knowledge and evaluation)
• to evaluate the importance of the external international business environment (evaluation)
• to understand modes of entry into foreign markets and to examine the dynamics that are developed among global leadership and other firm international issues (knowledge and analysis)

Ημερομηνία δημιουργίας

Τετάρτη 3 Απριλίου 2024