Παρουσίαση/Προβολή

(TSK803) -  Georgia Zouni

Περιγραφή Μαθήματος

The evolution of digital technology as well as information and communication technologies, in general, constitutes today a fundamental factor in shaping the economic and business, but also the institutional, social, political, and cultural environment around the world.

 

At the business level, these conditions change particularly the business environment, making it the fastest growing, most uncertain, but at the same time fertile field of opportunities for the development of new activities. Big multinational companies in the field of Tourism, such as Airbnb and Expedia Group, unknown a few years ago, are emerging as key regulators in our modern economy and are proposing the digital transformation of communication and transaction processes with respect to customers through innovative business models.

 

Online and mobile sales in the field of Tourism are growing rapidly and tourism businesses are now paying special attention to creating a digital relationship with their customers. In addition, modern digital technologies and devices such as smartphones, smart products, technical intelligence, social networking platforms, etc. promise an upgraded value proposition and customer experience with significant transformations/enhancements in the daily lives of tourists in the near future.

These technologies are now present in every aspect of the individuals’ daily lives or of a large part of the earth's population. In developed countries, all forms and contents of communication, personal or professional, information, education, entertainment, research, work, citizens' interactions with the state, the operation of businesses as well as transactions, especially in the field of Tourism, are now based on digital infrastructure and applications. In addition, 2/3 of the 7.6 billion inhabitants nowadays have a mobile phone. More than 3 billion people worldwide nowadays use social media every month, and 9 out of 10 of these users have access to their chosen platforms via their mobile phones. More specifically, recently, the new digital media have had a significant impact in the field of Tourism, reshaping the business model, creating new data on the present and future of Tourism both in our country and worldwide.

 

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Ημερομηνία δημιουργίας

Τρίτη 26 Μαρτίου 2024